Lifecycle Marketing Manager
Company: VirtualVocations
Location: Warren
Posted on: January 21, 2025
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Job Description:
A company is looking for a Lifecycle Marketing Manager.
Key Responsibilities
Develop and manage the quarterly roadmap for lifecycle marketing
efforts focused on revenue generation
Lead the strategy, execution, analytics, and reporting of lifecycle
marketing campaigns to achieve business goals
Collaborate with cross-functional teams to ensure the availability
of relevant data for personalized campaigns
Required Qualifications
Bachelor's degree in Business, Marketing, or a
quantitative/technical field
4+ years of experience in developing lifecycle programs and
utilizing digital marketing channels
5+ years of experience with enterprise-grade email service
providers (ESP)
Experience working with cross-functional teams to achieve
data-informed goals
Basic SQL experience is preferred
Keywords: VirtualVocations, Detroit , Lifecycle Marketing Manager, Executive , Warren, Michigan
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