Director of Marketing Technology
Company: VirtualVocations
Location: Livonia
Posted on: January 21, 2025
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Job Description:
A company is looking for a Director, Education Savings Marketing
Technology.
Key Responsibilities
Own strategic marketing planning, development, and execution of
state programs, monitoring KPIs and optimizing marketing
programs
Lead the creation of marketing and promotional materials for the
529 product and manage multi-channel marketing campaigns
Conduct market research on trends and consumer behavior while
managing state client relationships and marketing budgets
Required Qualifications
University degree preferred
5+ years of relevant work experience required; 7+ years
preferred
Experience managing digital projects and understanding
software/application design complexities
Proficiency in Adobe Analytics and Google Analytics
PMP and Certified ScrumMaster certifications are a plus
Keywords: VirtualVocations, Detroit , Director of Marketing Technology, IT / Software / Systems , Livonia, Michigan
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