SPIRE Director of Content & Media

Company: AXXELLA STAFFING LLC
Location: Geneva
Posted on: April 1, 2025

Job Description:

Description: Director of Content & MediaLocation: SPIRE Academy, Geneva, OH
Reports To: Steve Sanders, CEOPosition Overview:SPIRE Academy is seeking a dynamic and strategic Director of Content & Media to lead brand storytelling, digital engagement, and overall marketing strategy. This role will oversee all aspects of content creation while driving SPIRE's marketing initiatives to enhance visibility, attract student-athletes, and grow partnerships. The ideal candidate will be a visionary leader who can develop compelling content, lead marketing campaigns, and manage a high-performing team to drive growth and engagement.About SPIRE AcademySPIRE Academy is not just a sports training facility-it's a destination for the next generation of elite athletes, blending top-tier coaching, cutting-edge facilities, and academic excellence. We develop champions on and off the field, and our brand must reflect that ambition. We're looking for a forward-thinking, media-savvy marketing leader to drive SPIRE's content and media strategy to new heights.The Role: A Modern Storyteller & Growth-Driven MarketerSPIRE Academy is searching for a Director of Content & Media who understands how to build modern sports brands through compelling storytelling, viral content, and digital engagement. This is not a traditional marketing role-this is a media-first, content-driven position for someone who can think like a publisher, build an audience like a creator, and drive business growth like a strategist.You will be responsible for crafting SPIRE's voice across digital channels, developing engaging content, and spearheading innovative marketing campaigns that resonate with today's athletes, parents, fans, and partners. If you thrive at the intersection of sports, media, and content storytelling, this is the opportunity for you.Key Responsibilities:Marketing Leadership & Strategy:

• Develop and execute a comprehensive marketing strategy that aligns with SPIRE's brand, recruitment, and business objectives.
• Oversee all marketing functions, including digital marketing, branding, advertising, and public relations.
• Lead, mentor, and manage the marketing team, ensuring collaboration, innovation, and performance-driven results.
• Identify key target audiences and create data-driven marketing campaigns to engage prospective students, parents, sponsors, and the broader sports community.
• Manage marketing budgets, optimize ROI, and track key performance indicators (KPIs).Content Strategy & Development:
  • Lead the creation of high-quality, engaging content across multiple platforms, including website, social media, email, and print.
  • Ensure consistency in messaging, tone, and brand identity across all marketing and content efforts.
  • Develop and implement content strategies that highlight SPIRE's student-athletes, programs, facilities, and impact on the sports industry.
  • Oversee multimedia production, including video storytelling, photography, and written content.Digital & Social Media Management:
    • Drive engagement and audience growth through innovative social media content and campaigns.
    • Manage SPIRE's digital presence, optimizing content for SEO, engagement, and conversion.
    • Leverage analytics tools to track and measure content and marketing performance, refining strategies as needed.Brand Development & Storytelling:
      • Shape and elevate SPIRE's brand presence in the sports and education industries.
      • Develop partnerships with media outlets, influencers, and industry leaders to expand SPIRE's reach.
      • Lead public relations efforts, including press releases, media outreach, and brand messaging.Event & Sponsorship Marketing:
        • Support the promotion of SPIRE's events, tournaments, and sponsorship opportunities.
        • Collaborate with internal teams to ensure marketing efforts align with SPIRE's sponsorship and business development goals.Key ResponsibilitiesContent & Brand Storytelling
          • Develop and execute a dynamic, multi-platform content strategy that drives awareness, engagement, and brand loyalty.
          • Own SPIRE's brand voice-creating, curating, and overseeing high-quality storytelling that highlights student-athletes, coaches, and alumni.
          • Lead multimedia content production, including video, social-first content, editorial features, and long-form storytelling.
          • Collaborate with athletes, influencers, and media partners to expand SPIRE's reach.Growth & Digital Marketing
            • Build and scale SPIRE's digital presence through social, paid media, email marketing, and SEO-optimized content.
            • Develop data-driven marketing campaigns to attract top-tier student-athletes, corporate sponsors, and sports industry partners.
            • Leverage social media trends, emerging platforms, and viral storytelling techniques to engage with younger audiences.
            • Track and analyze performance metrics, optimizing strategy based on insights and growth KPIs.Social Media & Community Engagement
              • Oversee SPIRE's social media presence, building an engaged community through bold, relevant, and culture-driven content.
              • Identify opportunities to ride the wave of sports culture and digital trends in real time.
              • Collaborate with athletes, influencers, and content creators to expand SPIRE's reach organically.
              • Develop content partnerships with media outlets, sports brands, and digital-first companies.Leadership & Brand Strategy
                • Lead a high-performing marketing team with a focus on speed, creativity, and execution.
                • Establish SPIRE as a media brand as much as a sports academy, driving owned and operated content channels.
                • Position SPIRE at the forefront of the sports industry through innovative storytelling and strategic brand collaborations.
                • Work closely with internal teams across athletics, business development, and sponsorships to align marketing efforts with SPIRE's growth objectives.The Ideal CandidateWe're looking for someone who lives and breathes sports media, understands digital storytelling, and knows how to build audience-driven brands through content. You should be:
                  • A media-minded marketer who understands how to grow brands through content, not just ads.
                  • A social-first strategist who knows what plays on Instagram, TikTok, YouTube, and beyond.
                  • A creator at heart-you've built digital content, managed social accounts, or launched viral campaigns.
                  • A storyteller who can make SPIRE's athletes, coaches, and culture come alive through words, visuals, and experiences.
                  • A growth marketer who can analyze performance, adjust strategies, and optimize for impact.
                  • A collaborative leader who can manage a team, work cross-functionally, and bring fresh ideas to the table.Qualifications & Experience
                    • 5+ years in content marketing, digital media, or brand strategy-preferably in sports, entertainment, or consumer brands.
                    • Proven experience growing a brand through social media, storytelling, and audience engagement.
                    • Strong expertise in digital content creation, video production, and editorial storytelling.
                    • Deep understanding of platform algorithms, audience insights, and media distribution.
                    • Ability to think big and execute fast, balancing creative vision with data-driven decision-making.
                    • Experience with marketing analytics, SEO, paid media, and performance metrics.
                    • Proficiency in content creation tools (Adobe Creative Suite, Final Cut Pro, Canva, etc.).
                    • Passion for sports, athlete development, and creating a lasting impact in the industry.Qualifications:
                      • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
                      • 5+ years of experience in marketing, content strategy, or media production, preferably in sports or education.
                      • Proven leadership experience in managing a marketing team and driving results.
                      • Strong expertise in brand storytelling, digital marketing, and campaign execution.
                      • Experience with marketing analytics, SEO, and content management systems.
                      • Proficiency in content creation tools (Adobe Creative Suite, Final Cut Pro, Canva, etc.).
                      • Passion for sports, athlete development, and community engagement.Why Join SPIRE Academy?SPIRE is more than just a sports academy-it's a hub for innovation, athletic excellence, and personal growth. As the Director of Content & Media, you will have the opportunity to shape the brand, lead a talented marketing team, and make a lasting impact on the sports community.To Apply: Please submit your resume, portfolio, and a cover letter to [Insert Application Details].Requirements:
                        
                        
                        
                        Compensation details: 65000-80000 Yearly Salary
                        
                        
                        
                        PI5102c46efb4f-37248-37073936

Keywords: AXXELLA STAFFING LLC, Detroit , SPIRE Director of Content & Media, Executive , Geneva, Michigan