Director, Marketing (Media) Analytics & Insights

Company: rEvolution
Location: Detroit
Posted on: January 28, 2025

Job Description:

rEvolution is a leading global sports marketing agency. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying, creative production and design, experiential marketing, hospitality, public relations, social media and data & insights.At rEvolution, we pride ourselves on delivering award-winning business-building marketing, strategic consulting and media programs for our brand clients that are widely recognized throughout the global sports industry.rEvolution is seeking a Director, Marketing Analytics & Insights with extensive experience in media analytics to join our growing sports marketing agency. In this role, reporting to the Global Head of Analytics & Insights you will be responsible for driving the analysis and development of sports media and marketing intelligence and strategy for brands and rightsholders. You will lead a team of analysts and strategists and set segment direction while also providing shared services across client teams, service lines and business development initiatives.You Will:

• Be responsible for building media analytics capabilities to be leveraged across our portfolio of clients globally.
• Develop full funnel measurement frameworks, key performance indicator discovery and tracking implementation, digital attribution methods, media mix modeling and testing frameworks.
• Define strategic priorities and develop actionable roadmaps for the A&I segment that align with agency-wide goals and drive strategic agency planning.
• Develop key business questions, performance indicators, and reporting outcomes, tying all elements together into an easily actioned narrative that inspires stakeholders.
• Consult to turn data observations into meaningful stories that drive impact for ad hoc and ongoing reporting across different stakeholder levels.
• Lead A&I services for key client accounts, business development pitches and internal product development/thought leadership initiatives.
• Navigate matrixed organization to lead teams across functional areas, ensuring all members are meeting deliverables, and resolving all issues both with client and internally relative to all facets of client engagement or new business pitch.You Have:
• Bachelor's Degree in statistics, economics, integrated marketing, or related quantitative field.
• 9+ years of marketing data & analytics roles with 3+ years of leadership experience.
• Demonstrated understanding of digital planning and buying with a focus on standard media and digital marketing metrics.
• Proficiency in analytics tools like Alteryx, Microsoft Power BI, and Salesforce Dashboards for B2B Marketing use cases.
• Strong knowledge of GA4, Adobe Analytics, Eloqua, Medallia/Qualtrics and SEO tools like BrightEdge, Ahrefs and similar.
• Expertise in relational databases and requisite programming language (e.g., SQL, R, or Python) to work with them and maintain data integrity strongly preferred.This hybrid role is based in either of our fabulous Chicago OR Detroit offices, but has a global reach.The anticipated annual salary range for this position is $130-150K, and includes an annual bonus potential of 12.5%.Compensation packages are based on unique factors for each specific candidate including skillset, depth of experience, business needs, parity with other team members, and applicable certifications, among other job-related considerations. rEvolution offers a robust benefits package, highlighted below. For more information, .Our Benefits Include:

• Medical (BCBS)/Dental (Lincoln)/Vision insurance (VSP)
• 401k w/ Company Match
• Flexible time off policy
• Paid Maternity and Paternity Leave coverageWE ARE rEvolutionWe are a unique collective of marketing experts, built to move the needle for brands looking to leverage sport to achieve their business goals. We know how to convey brand stories authentically in all arenas across three pillars, strategy, activation, and measurement, to deliver best-in-class ideas, execution and evaluation.Our competitive advantage starts with a sustainable business strategy coupled with a passion to succeed as a team of talented people through our culture, values, principles, and an unwavering attention to detail.rEvolution is committed to embracing and supporting diversity, inclusivity, and equal opportunity. By continuing to build an inclusive global agency that represents a variety of backgrounds, perspectives and skills, the greater our collective work will be.
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Keywords: rEvolution, Detroit , Director, Marketing (Media) Analytics & Insights, Executive , Detroit, Michigan