Copywriter

Company: MRM McCann
Location: Birmingham
Posted on: April 4, 2025

Job Description:

The copywriter will be the trusted consultant on matters of language and must be able to devise original, strategically sound and persuasive copy that is in line with client-approved direction, working with art resources where appropriate. The copywriter demonstrates a wide breadth of abilities from long form to headlines to calls-to-action to brand manifestos, has excellent grammar and spelling skills, and can respond positively to feedback from the client. Responsibilities:
Attends briefing sessions and discusses brand and purpose of the brief with the appropriate members of the brand/project management teamsHelps present layouts and storyboards to Creative Director for approvalMay, on occasion, present layouts and storyboards to client for approvalStays abreast of trends, talent, competitive advertising and target mindsetWhere necessary, challenges preconceptions and proposes alternative approaches or solutions that more effectively achieve the objectives identified in the briefWorks with an Art Director, Creative Director or alone, if necessary, to create appropriate conceptsCan tell compelling storiesOn approval of concept by account team and client, prepares full copy documentsProvides writing support and expertise on a wide variety of mediaExpresses thorough understanding of client's business as well as their competitor'sManages own time and output in line with deadline and budgetary requirements of the jobBrainstorms and develops creative concepts that are on strategyPresents work internally to creative and account teamsShadows senior-level creatives as they present work to clientsCollaborates with account, social media, UX and editing teamsExperience:2+ years of copywriting experience within digital marketing or advertising industryPortfolio is required to demonstrate creative skillsDemonstrated judgment and imagination for the creation of an advertisementExperience with online content (websites, email, banner ads, social media, etc.)Experience with print pieces is a plusExperience in emerging platformsMotivated, self-starter with an action orientated and can-do attitudeCapable of juggling multiple projects, sticking to deadlines and ensuring high-quality error-free output Location:MRM Detroit team members must reside in a commutable distance, or be willing to relocate, to the Detroit area unless otherwise agreed upon by their manager and MRM Detroit's Human Resources team. MRM Detroit is a hybrid workplace with three days in-office per week.About MRMMRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity-all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit .We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

Keywords: MRM McCann, Detroit , Copywriter, Advertising , Birmingham, Michigan