MARKETING SPECIALIST - DEMAND GENERATION
Company: Geonexus Inc
Location: Ann Arbor
Posted on: September 20, 2024
Job Description:
Who We Are: At Geonexus, we help asset-intensive sectors such as
Utilities, Transportation, and Government save time and money with
our ready-to-use, low-code/no-code integration tools. Our solutions
seamlessly connect Geographic Information System (GIS) data and
applications with leading enterprise business systems. - Our fully
configurable Geonexus Integration Platform (GIP) speeds and
simplifies integration by eliminating custom development, while
ensuring data reliability and integrity. We help organizations make
the most of their geospatial and enterprise data, manage and scale
integrations with ease, enhance operational efficiency and
resilience, and feel confident they have full transparency into the
consistent data view they need to make effective business
decisions.
The selected candidate may choose to work remote in a home office
in the United States, or in our Ann Arbor, Michigan location. Your
Role: As a Marketing Specialist focused on demand generation, you
will lead our growth initiatives, playing a key role in driving
business success. Your primary responsibility will be to design and
execute strategies that attract and convert high-quality leads,
directly contributing to our sales pipeline and revenue goals. Your
efforts will be essential in expanding our market reach, enhancing
customer engagement, and driving sustainable growth. Reporting to
the Vice President of Revenue Operations and working closely with
cross-functional teams, you will ensure our demand generation
strategies are aligned, data-driven, and impactful, positioning our
company as an industry leader. Your Day-to-Day
Responsibilities:
- Strategize, create, and implement demand generation campaigns
across various channels, including email, social media, and paid
advertising.
- Organize, plan and promote marketing events including webinars,
virtual events, tradeshows, and other initiatives designed to
generate leads and engage prospects.
- Conduct A/B testing on campaigns, messaging, and creative
elements to continually improve effectiveness.
- Work with website developers to optimize website performance,
landing pages, and conversion paths for better lead generation
results.
- Oversee the lead flow through marketing automation systems,
ensuring timely follow-up and effective lead nurturing.
- Evaluate campaign performance metrics and KPIs, providing
actionable insights and recommendations for continuous
improvement.
- Partner with the sales team to ensure alignment on lead
quality, handoff processes, and follow-up actions.
- Maintain and manage lead and customer data in our CRM, ensuring
data accuracy by eliminating duplicates and filtering out
irrelevant leads. About You:
- Bachelor's degree in marketing, business, or a related
field.
- 4+ years of experience in marketing with a strong focus on
demand generation in a B2B environment.
- Demonstrated track record of developing and executing
successful demand generation campaigns that drive revenue
growth.
- Strong ability to analyze data, interpret performance metrics,
and translate findings into actionable strategies.
- Excellent organizational and project management skills, with
the ability to manage multiple campaigns and initiatives
simultaneously.
- Strong interpersonal and communication skills, with a proven
ability to work effectively with cross-functional teams, including
sales, product marketing, and external partners.
- Innovative mindset with a passion for testing new ideas and
optimizing existing strategies for maximum impact.
- High level of accuracy in managing data and executing
campaigns, with a focus on quality and precision.
- Awareness of current trends and best practices in demand
generation, digital marketing, and the broader industry
landscape.
- Experience managing and optimizing marketing budgets to
maximize return on investment.
- A strong commitment to achieving measurable outcomes and
driving sustainable business growth.
- Eligible to work in the USA without visa sponsorship. Ideally
You'll Have:
- Experience with Zoho CRM.
- Experience with marketing for software, technology, SaaS.
- Experience marketing to government and utility organizations.
Why Join Geonexus:
- Company Culture: Geonexus prioritizes a positive and inclusive
company culture, making it a great place to work and thrive both
professionally and personally.
- Impactful Contributions: Join us to make a real impact!
Geonexus provides an opportunity for you to directly influence and
contribute to our company mission.
- Thriving in Growth: Be a part of our high-growth company, where
your efforts are integral to the creation of meaningful software
solutions used by some of the nation's largest asset-intensive
organizations.
- Work and Fun Balance: At Geonexus, we believe in working hard
and playing hard. We organize quarterly company outings, ranging
from team dinners to exciting activities like Fowling, ensuring a
balanced work-life experience.
- Competitive Compensation and Benefits: Enjoy competitive
compensation packages and comprehensive benefits, including
medical, dental, vision, and a 401K plan with company matching and
profit sharing.
- Flexible Time Off: We recognize the importance of taking breaks
to recharge. Geonexus offers uncapped paid time off (PTO) and
flexible work schedules to accommodate your personal needs.
-Geonexus is an Equal Opportunity Employer committed to diversity
in the workplace. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, age, national origin,
disability, protected veteran status, gender identity or any other
factor protected by applicable federal, state or local laws.
Keywords: Geonexus Inc, Detroit , MARKETING SPECIALIST - DEMAND GENERATION, Advertising , Ann Arbor, Michigan
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